Date: 20/09/2020
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Vision Expo 2014 - Fun in New York!

Recently, Denise and Stephanie, two of our opticians from each office went to Vision Expo in New York, the largest frame and lens show in the world.  We attend annually to evaluate current trends in color, style and design. I am having Stephanie, our optical manager in Cool Springs, be my guest blogger this month to discuss what they observed.  --Dr. Susan 

These shows are simultaneously overwhelming and exciting. Denise and I ran from booth to booth to be sure we didn't miss anything. There weren't as many runway shows as I have seen before although we loved the Badgley Mishka displays which showed frames, accessories and beautiful evening gowns.

Overall, we both noticed that bright colors were prominent. This trend started two summers ago in oversize brightly colored jewelry so it makes sense we would see more fuchsia, royal blue and green frames. The most shocking line was the new punk line from Face-a-Face which actually had spikes sticking out of the temples! The color on trend that we heard the most about is orchid. The designers explained that it was not necessary that we carry numerous orchid frames but that we needed to be versed in how to select frames that complimented orchid clothing.

What is true in clothing trends is also true in eyewear trends. There are innovators, early adopters, majority and laggards. The innovators are the fashion risk takers. The early adopters pull the trends through. The majority have to see all the trends around them to wear it and the laggards don't care about fashion. Both our practices strive to be innovators and early adopters while keeping plenty of styles that are appealing to a majority! Attending Vision Expo helps us to stay on the edge of fashion so every patient can trust our knowledge of trends. 

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